The Whole Brain of Sports.
Two hemispheres connected by AI. Every investment tested or proven in professional franchise environments through the Sandbox before anyone gets a term sheet.
Sports franchises need a brain.
Every modern enterprise has a technology stack and a leadership team to run it. Professional sports franchises — multi-billion-dollar businesses — largely do not. Teams are missing fan engagement opportunities, monetization strategy, and the speed to use technology to beat competitors, on the field and with the fans.
Lacking technical leadership
Most franchises operate without dedicated technology leadership, or with an overworked CIO, leaving critical decisions to generalists.
Confused AI adoption
Teams fall behind as AI reshapes fan engagement, scouting, and operations — with no internal experts to lead adoption.
Fragmented solutions
Franchises rely on disconnected, legacy tools with no unified operating system — creating costly inefficiencies.
Two hemispheres. One loop.
Most sports venture funds invest broadly, spreading thin across dozens of categories. BOA concentrates exclusively on the two highest-value, highest-velocity categories in sports technology.
Team Tech
- AI-driven scouting & analytics
- Injury prediction & athlete monitoring
- Performance & video analysis
- Real-time play calling
- Front-office intelligence & security
- Team operations software
Fan Tech
- Dynamic pricing & ticketing
- Loyalty & membership platforms
- Streaming monetization
- Sponsorship optimization
- Secondary marketplaces
BOODA: how we find what others miss.
Believe → Observe → Orient → Decide → Act. BOODA is BOA's proprietary operating framework, drawn from The Founder's Creed and applied as a repeatable system for sourcing, diligence, and portfolio growth.
Believe
Conviction that Fan Tech and Team Tech are the two highest-value sports verticals.
Observe
The Pilot Intelligence Network surfaces real signal from inside team operations.
Orient
An Advisory Council of owners, executives & athletes contextualizes findings.
Decide
Operator-led diligence: would we run this company ourselves?
Act
Capital, Sandbox pilots, and the BOODA Doctrine accelerate portfolio growth.